About Us
Independent horticultural advice, rooted in Dutch growing tradition.
Wim van der Ende
I am Wim van der Ende, founder of Olive Tree Support. My career began in the greenhouse and never really left it. Over the past 25 years, I have worked guiding tomato, cucumber, and bell pepper cultivation in the Netherlands, and on various high-tech projects in Asia, Europe, North and Central America, and the Middle East. From daily crop management to the start-up of a brand-new greenhouse complex, I have guided growers through every stage of the season.
I bring that combination — hands-on crop experience and international project experience — to your business. I look first at the plant, then at the data, and only after that at the technology.
Olive Tree Support works with a limited number of clients per season, so that every grower receives genuine attention and follow-up.
Olive Tree Support is affiliated with Cropex Group, a network of independent cultivation specialists. This means expertise from multiple disciplines can be called upon whenever your crop or project requires it.
A career in the greenhouse
From first crop work to international consulting, briefly summarized.
HAS Delft
Horticulture studies at HAS in Delft, the foundation for a career in greenhouse horticulture.
All-round grower
Growing anthuriums at the family business H.W. van der Ende: climate control, crop protection, and getting to know the crop hands-on.
Cultivation Specialist at Koppert Biological Systems
Responsible for part of the insect production for biological crop protection, cultivation plans, R&D projects, quality control, and problem-solving.
Senior crop advisor at Delphy
Leading a team of international consultants, feasibility studies and data-driven advisory tools; crop advice for high-tech vegetable growers in China, Azerbaijan, Canada and Estonia.
40 ha cucumbers, Russia
Remotely overseeing the full cultivation process of a 40-hectare cucumber nursery.
Autonomous Greenhouse Challenge
Participation in the Autonomous Greenhouse Challenge, organized by Wageningen University.
Van der Knaap Group
From sales representative to product manager and crop advisor for coconut substrate: worldwide grower support and training the sales team.
Olive Tree Support
Independent advice for growers worldwide: crop advice, training for the high tech sector, and teaching at MBO Lentiz. Affiliated with CropEx Group.
International crop projects
On-site and remote advice for FoodVentures in Sweden, China and Hawaii; pepper growers switching to coconut substrate; the 100% sustainably grown project.
Part of Cropex Group
Olive Tree Support is part of Cropex Group, a Dutch collective of independent cultivation specialists. Each member brings their own specialism, from crop and climate to energy, water and new-build projects, and together they cover the complete picture of a modern greenhouse.
For you, this means one dedicated advisor at the table, with a network of specialists right behind them. If your crop or project calls for extra expertise, we bring it in without you having to search for it.
Where the name comes from
The olive tree stands for deep roots, patience and growth that spans generations. That's exactly how we look at growing crops: results come from careful observation, calm adjustment, and a crop that is built up season after season. Support says the rest — we stand alongside the grower.
The name Olive Tree Support was not chosen by accident. In the Bible, the olive tree is a symbol of life, hope and connectedness with God. In Romans 11, Paul writes about believers as branches grafted onto the noble olive tree.
These words remind me that by grace I get to share in God's covenant and life. That's the foundation of my work: from there I want to support others and be a blessing. Just as the olive tree bears fruit through its deep roots, I want to contribute to sustainable growth — in people, in businesses and in trust.
Ready for a healthier, more profitable crop?
Schedule a no-obligation conversation and discover within twenty minutes where the greatest gains for your greenhouse lie.
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